Congratulations on your 20th anniversary! Can you tell us a little bit about why you started the company?
Back in the late 1990s all sports nutrition brands were focused on body building and there was a lot of negativity around this. I wanted to develop a range that would be suitable for fitness enthusiasts and elite athletes alike and felt there was a strong need for high quality products that were backed by reputable scientific research. Basically, I was frustrated that the products available were making crazy claims that could not be backed up. So I wanted to develop products that I would enjoy and benefit from.
How has the company grown over the years?
Over the last 20 years I have moved from working in my parents’ loft and selling two products to now having a great team working from our gym-office and more than 150 products!
What’s been your proudest moment?
That is a tough one, but my proudest moments are probably when we receive a call or email from a customer telling us that our products have helped them improve their wellbeing or achieve a sporting goal.
What’s your own fitness regime like, how do you find the time to work out while running a company?
I am very fortunate to have my dog Leo at the office so I am forced to have a long walk during the day. I also do tai chi every day and, depending on how busy we are, go to the gym four times a week. I also occasionally take part in obstacle races!
What’s your favourite Bio-Synergy product and why?
The products that I could not live without are Whey Better as I struggle to get enough protein in my diet and I love protein shakes, and Creatine Plus as I am always trying to improve my strength and drop a bit of body fat. BCAA powder also provides me with the energy I need during a tough training session and I tend to have a bottle of Skinny Water on my desk every day because I find plain water a bit boring and have a sweet tooth.
Do you have any tips for people looking to start taking supplements as a way to boost their fitness levels?
The key advice would be to take the right supplement for your goals and training and to have realistic expectations.
Find out more about Bio-Synergy at bio-synergy.uk