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Why Has The World Gone CBD Mad?

2 MIN READ • 23rd January 2022
Daniella Gray by Daniella Gray

2019 has seen a huge surge in the use of CBD. In the medical sense, it’s being used to suppress symptoms of anxiety and psychosis, but now CBD is making its way into beauty products, energy bars and even chewing gum.

With a wide variety now available across the UK, we ask the experts what’s the reasoning behind why the world has gone CBD-mad?

The science

CBD is a naturally occurring compound found in the lupulin glands (also known as trichomes) of hemp and is one of more than a hundred different phytocannabinoids that are unique to cannabis. It’s a legal, non-psychoactive compound that has a history of use dating back thousands of years. In fact, Queen Victoria used CBD for her cramps in the 19th century!

CBD molecules interact with the body’s endocannabinoid system by binding to key receptors, which is thought to provide a variety of therapeutic benefits including helping to achieve an internal regulatory balance. The CB1 receptor is mainly found in the nervous system and can help regulate brain function and the CB2 receptor is most prominent in immune cells through the bloodstream.

Research on the health benefits of CBD is ongoing, however studies to date have suggested that CBD could be used as a natural treatment for a variety of health concerns, including relieving anxiety, improving sleep, increasing focus and reducing inflammation.

*Women who are pregnant or breastfeeding should consult their doctor before considering the consumption of CBD.

The solution

nooro combines mind health with enhanced mental function to deliver a snacking brand focused on neuro-nutrition. As passionate advocates of healthy happiness, nooro wanted to create the first snack bar with ingredients that consider the mind, as well the body, to show that you don’t have to compromise on health or flavour.

If you’ve been itching to try CBD, here’s the easy way to do it! In three delicious flavours (Lemon + Ginger, Banana  + Cinnamon, Cacao + Coconut), nooro provides consumers with an accessible way to enjoy the functional benefits of natural nootropics and consume a ‘daily dose’ of CBD.

The brand’s vegan snack bars have a unique holistic effect because they contain a selection of natural ingredients that includes crucial antioxidants, essential vitamins and minerals, healthy fats, slow-release energy and 25mg of CBD.

They all work together in perfect harmony to produce a happy balance, from head to toe, enhance professional performance by easing feelings of stress and anxiety. So, if you’re struggling to tackle your growing to-do list, try a nooro bar.

nooro’s CBD Snack Bars are available via the brand’s website (www.eatnooro.com), Planet Organic, As Nature Intended, Revital and a number of independent stockists (RRP: £2.95/45g).

Meet the writer
Daniella Gray
Editorial assistant

Being able to write about everything that's important to me (exercising for mental wellbeing and delicious food, of course) to help people meet their health goals is pretty special. Before emails, I'm usually in the front-room with a dumbbell and on weekends, there's nothing better than the Kent countryside for a leisurely stroll.

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